Privacy policy

Last updated: 10 June 2026

Who We Are

EatWell is the data controller responsible for the limited processing described in this policy. If you have any questions about your privacy or this policy, or wish to make a request about your data, you can reach us through our contact form.

Our Approach

EatWell is designed with a privacy-first approach. The information you enter into the app — your food diary, weight logs, nutrition goals, and personal details — is stored on your device. There is no account, no login, and no cloud synchronisation, and this information is not sent to our servers. The only exceptions, each described below and limited to the data needed for that feature, are AI calorie estimation, support enquiries, and anonymous crash diagnostics.

Data Storage

Your food diary, weight logs, and personal details live on your device. We have no account system and do not sync this data to the cloud, so we cannot access or recover it. If you have device backups enabled (such as iCloud Backup or a computer backup), your app data may be included in those backups; this is managed entirely by Apple under your own account, and we have no access to it. When you delete the app, the data stored on your device is permanently removed.

AI Calorie Estimation

When you use the AI-powered calorie estimation feature, images and text descriptions you submit are transmitted to a third-party AI service provider for processing, which may take place on servers located in other countries. This data is used solely to generate calorie and nutritional estimates and is not stored by EatWell beyond what is necessary to return results to you. We do not use this data for any other purpose.

Apple Health

If you grant permission, EatWell can read nutrition data from, and write nutrition data to, Apple Health. This information is exchanged directly with Apple Health on your device, is not transmitted to our servers, and is never used for advertising or shared with third parties. You can review or revoke EatWell's access at any time in the Apple Health app.

No Tracking or Advertising

EatWell does not use third-party analytics or advertising services, and does not track you across other apps or websites. We do not build a profile of your activity and we do not sell or share your data for marketing.

Crash Diagnostics

To help us find and fix bugs, EatWell uses a crash-reporting service (Firebase Crashlytics) that collects limited technical diagnostic information when a problem occurs, such as your device model, operating system version, and the technical details of the crash. This is used only to improve the app's stability and does not include your food diary, weight logs, or other personal health information.

Third-Party Links

Our app may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites and cannot accept responsibility or liability for their respective privacy policies.

Support Enquiries

If you contact our support team, the email address and message you provide are used only to respond to your enquiry, on the basis of our legitimate interest in providing support. Your message may undergo automated categorisation to help route it to the right team, using a third-party service provider that may process it on servers located in other countries; your email address is not shared with that provider. Messages are delivered and stored through our email service provider. We do not use this information for marketing, and we retain support correspondence only for as long as needed to handle your enquiry and any follow-up. You may request access to, or deletion of, your support correspondence at any time by contacting us.

Children

EatWell is intended for adults aged 18 and over. It is not directed to children, and we do not knowingly collect personal information from anyone under 18.

Changes to This Policy

We may update this privacy policy from time to time. Your continued use of EatWell will be regarded as acceptance of any changes.